Superwinch social campaign

Superwinch’s main goals:

• Emphasis on generating direct sales for the first time in the brand’s history, coordinating an effort between sales and marketing to increase brand awareness, and expand the North American market.
• Develop targeted boost campaigns which appeal to multigenerational users while staying on brand.
• A/B testingon engagement and performance trends with the intention of informing future markeitng campaigns.

Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. And much like Westin Automotive’s plan of action, we needed to help foster this adventurous community based on the fundamental ideals of Superwinch. Superwinch is an active, aspirational brand centered around off-roading enthusiasts who were not afraid to take on unknown terrains.

As a starting point, we cross-targeted consumers with a proclivity for an adventurous and somewhat nomadic lifestyle who also demonstrated behaviors synonymous with off-roading, camping, surfing, and overlanding. To complement the aggressive effort with more casual consumers, we encouraged user engagement by providing real-time assistance, reposted and shared user generated content to the story, and fine-tuned product features.