Monster's "Shirt Off Your Back" Promo

Since this was a promotion based both in the United States and in Canada, each user-group needed to be handled and tracked differently. To accomplish the required tasks, we set up a system whereby visitors from the United States were funneled to a login page where they could either log in or register for an account. They were then redirected to a page where they would print a form containing an address to which the can tabs were to be mailed. After mailing in the can tabs, users would accumulate credits in their account. Canadian users could simply enter the 10-digit code printed on the back of their can tabs to get credits instantly. It was set up this way due to varying legislation from country to country.

To accomplish these tasks seamlessly, a custom CMS and framework was needed. The framework chosen leveraged a wide range of platforms such as Angular, SASS, Websockets and what we like to call, "EKKO DNA." The DNA platform uses advanced device-detection technology to identify each user on the site, track their content consumption habits and deliver a custom experience for each user.

The site is powered by a custom CMS that closely ties their proprietary Monster Media system to the site and allows the global admins to create and push content to all any of Monster's country-specific sites. The front-end, as well as the CMS and data feeds, are running on the Amazon Web Service (AWS) architecture, with deployments in multiple data centers for improved performance and redundancy. The content is delivered over the expansive Akamai Content Delivery Network (CDN) so that all users globally have reduced latency.