Nalu is an energy drink brand that prides itself on offering fewer calories and an energy boost. They came to EKKO Media looking for a bold, new redesign to that was more in harmony with these elements.
The Nalu Energy drink is a beverage first introduced by the Coca-Cola Company, but it was soon transitioned to the Monster Energy Beverage company. Monster Energy needed to reboot the brand, starting first with a redesigned interactive website.
EKKO Media, with a long-standing relationship with Monster Energy, was tasked with the project. Among the mandates was the desire for a simple user interface, bold colors, and easy navigation.
Nalu Energy has found a unique niche in the Energy drink market and has built a cult following due to the branding of its natural energy products that offer consumers an alternative to the standard sugar energy drinks. It didn't come easy for Nalu Energy as the brand had to fight for shelf space and sales against other major energy drink brands.
The focused product offerings allowed Nalu to stand out from the crowd and the product began gaining market share. This lead the marketing team to have to address the online presence. The Nalu Energy site was in need of a complete overhaul and EKKO Media was up to the task. Continue reading below to see how EKKO Media took this boutique energy drink brands online presence to the next level.
When Nalu Energy approached EKKO Media for their redesign, they stressed the importance of a design with a natural feel and an easy-to-navigate interface. In addition to the overall visual requirements, the site needed to support multiple languages in deference to the brand’s popularity in other countries. These mandates needed to be taken into account when designing the site.
Small interactive touches were added with custom javascript code to generate realistic falling leaves and subtle fading and moving content as the site would load and render in-place. The result is a very clean, easy-to-navigate and aesthetically pleasing experience.
EKKO Media delivered an award-winning website in just three weeks. This incredibly tight deadline was met, with all requirements including the need for a multi-country/multi-language design having been satisfied. Monster Energy and Nalu Energy Drinks are among EKKO Media’s most loyal clients.