PowerBass Audio tasked EKKO Media with developing an interactive website that offers a great user experience.
Founded in 2001, PowerBass Audio is an online retailer with one goal in mind: to bring audio products to the market that offers sonic excellence. To compete in today’s eCommerce world requires a website that conveys the superb quality of their product but in a format that engages users.
Tasked with developing an interactive website, EKKO Media created a site that offers a great user experience (UX) and moves customer’s eyes through the website in a manner to conducive to an informed purchase decision.
Customers shopping for audio components tend to be fairly tech-savvy. To impress upon them the quality of PowerBass Audio’s offerings is something that requires more than marketing clichés and graphs. To accomplish this, we embarked on a robust content plan that would include new sections like “News and Events” and a Blog section. This will allow PowerBass Audio to better communicate with and engage their customers.
Given PowerBass Audio's global audience, multi-language support would be mandatory. More than 30% of the visitors on an average website come from search engines. Almost all the searches are done in the native language of the searcher.
If a website has no content in their language, they will never even see a company’s site in the results. We integrated an industry-standard translation tool that helps support users in several different languages.
Since 85% of internet users are browsing on a mobile device, making a website that is responsive (adaptive) to any sized screen was of paramount consideration. The extra time necessary to test and validate this functionality across multiple devices using a myriad of operating systems and browsers is all in a day’s work for our team.
In fact, we don’t build our websites any other way because we heavily consider the value that Google’s search algorithms place on good user experience.