Lexani Wheels

Lexani Wheels understands that their customers are most receptive to dynamic visuals. We applied this knowledge to help ensure that users can see the wheels on actual vehicles. Few tactics sell wheels better than when a user can see the wheels they want on the car they own.

Making an interactive website easy to navigate on both desktop and mobile devices is no easy task, especially graphics-heavy sites. Using a combination of a minimalist structure and negative space, the site has been designed around the “clean look” while still providing fast load times and a satisfying user experience.

The images are the centerpiece of every page and as such, require impeccable attention to detail. This, of course, includes professional photography of not just the vehicles, but the products as well. Special care is necessary when processing and color-correcting the images to ensure a consistent look across the site and the brand as a whole. Fortunately, EKKO has expert photographers and photo editors on-staff to satisfy even the most discriminating eye. Our commitment to quality and excellence is part of the reason that Lexani Wheels has trusted EKKO Media since their inception.

Of course, the true challenge with any website that relies heavily upon visuals is optimizing it for mobile devices. With so many users viewing web content on such devices, optimizing the visuals requires years of experience to execute properly.

Our team of experts didn’t disappoint, retaining the cornerstone visuals while maintaining a satisfying user experience. The UX and UI elements were all carefully tested on a myriad of mobile devices to ensure all elements remained effective at guiding users to their preferred content.