FoxTales

FoxTales is a group of passionate innovators creating custom on-demand interactive experiences for premier brands. We love applying our brand marketing chops and knowledge of consumer behavior in the “physical meets digital” space to deliver a seamless blend of technology and design.

We opted to shoot the video over the course of two days at the FoxTales HQ. Using an existing Cyclorama-style background (normally used for still photography), we were able to reduce what could have been much larger production fees. After setting up 20 feet of speed rail, four 2k Fresnels, two 2K Spacelights, three 650w Fresnels.

During the shoot, we realized two skylights were bleeding light into the shot, but our Director, thinking on his feet, cut large industrial trash bags into sheets and finished covering them just as the acting talent arrived. Directing adults can be tricky, directing infants can be even trickier! Our youngest actor was very excited to be on set and it showed. The shoot wrapped earlier than anticipated and it was largely thanks to the talented group of people involved.