Global Merchandise services
TAILOR MADE ADS TO PUSH SALES FOR CELEBRITY CLIENTS.
Global Merchandising Services needed bespoke social media ads for their celebrity clients merchandise.
CLIENT
- Global Merch Services
SKILLS
- Social Media
- Video Production
- Motion Graphics
SOCIAL NETWORKS
DATE
2019.08
PROJECT BACKGROUND
Based in London and Los Angeles, GLOBAL Merchandising Services wanted tailor made ads to push sales for their celebrity clients’ merchandise through social media. Leveraging the popularity of their celebrity clients, eKKO Media created these social media ads to showcase the merchandise in a variety of different formats including gallery post, story post, gif, web banner. Additionally, EKKO Media’s video production team was charged with designing, remodelling, and rendering 3D graphics and animations for GLOBAL Merchandising ads and major clients such as BackStreet Boys and Motley Crue.
WHO IS GLOBAL MERCHANDISING SERVICES?
Established in 2008 by 30-year industry veteran Barry Drinkwater, founder and former worldwide CEO of Bravado International Group. GLOBAL Merchandising Services is the world’s largest independent entertainment merchandiser, whit clients like the Backstreet Boys, Lewis Capaldi, Motorhead, Motley Crue, Niall Horan, and Ozzy Osbourne. They provide a non-corporate alternative for artists and entertainment-rights holders searching for a combination of old-school service and cutting edge development. Additionally, they are committed to providing around the clock exceptional client services, maximizing revenues and protecting brand integrity, across live events, retail, eCommerce and licencing.
THE POWER OF SOCIAL MEDIA
In this new age where people have stopped buying music and CS sales are no longer what they were, merchandise sales took on a new importance. Musical artists and bands merchandise now takes precedence in expanding an artist’s brand. And that can now be accomplished with the power of social media.
With social media marketing being a common practice for many companies, big and small, GLOBAL Merchandise Services not only needed custom social media ads, they needed ads that stood out.
EKKO Media rose up to the challenge. We created merch ads in a variety of formats.
USING CELEBRITIES TO DRIVE SALES
Anyone who knows anything about social media sites such as Instagram and Facebook, knows that there are established celebrities within these mediums. GLOBAL Merchandise has been deeply embedded in the music industry since 2008 working with a colossal list of artists.
Their unique situation presented an opportunity to generate highly attractive and engaging content. However, leveraging this influence while resisting the temptation to broadcast overt sales messages is a science. Fortunately, EKKO Media has mastered this craft and we harness this influence when we develop marketing campaigns for clients.
MOTION GRAPHICS
With a focus on quality, creativity and high-end design, we showed GLOBAL Merchandising Services how motion graphic technology brings a new level to digital production. We are adept at creating rich media and motion content for GLOBAL’s wide range of clients. We leveraged our Motion Graphics prowess to create these one of a kind merchanding ads.
For artists like Motley Crue and Ozzy Osbourne, ads with heavy animated smoke, dark colors, and aggressive transitions were necessary. Whereas the ads for a band like Backstreet Boys needed soft colors and smooth animations.
PROJECT OUTCOME
GMS overall engagement and reach increased exponentially. The campaign was a textbook example of delivering the right kind of ads to the right audience on the right platform.
Ready to work with us?
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