With Ekko Media’s vast expertise, we created an interactive website for SuperWinch with the latest tools necessary to compete in this space.
Superwinch is a Southern California company that has been a global market leader and manufacturer of electric and hydraulic winches and accessories for over 45 years. Under the Westin Automotive umbrella, the Superwinch brand is synonymous with quality, durability and innovation and has a loyal following among off-road enthusiasts, agricultural, military and industrial users alike.
The landscape of the aftermarket automotive industry has changed. Gone is the old three-step distribution network, and has evolved into a B2C e-commerce platform. To adapt to the changing landscape, Superwinch needed a completely new interactive website, one that applied all of the latest tools and structure necessary to compete in this space. EKKO Mediau2019s vast expertise would be put to the test to develop something that was user-friendly and guided consumers through their selection and purchase most suited for their application.
On SuperWinch.com check out is seamless. Upon checking consumers are asked for their shipping, billing, and contact information to autogenerate an account for them to keep track of their purchases while generating leads for repeat customers.
Credit card processing is handled through the integration of conventional processing methods and shipping rates are auto-calculated during this process. The entire transaction is as smooth as one would expect, ensuring no orders are lost due to complexities.
Integration with SEMA's data co-op program ensures that all product data is configured and stored in the accepted industry ACES and PIES standards. To accomplish this requires a complex integration between the Superwinch website and the data repository.
This is one area in which EKKO Media holds a clear advantage over competing companies. We've been doing this almost since the inception of SEM's database integration initiative.
The importance of making a responsive (adaptive) to any sized screen cannot be overstated. On any given day, more than 85% of users are interacting with websites on a mobile device.
Configuring a website to work across multiple devices using a myriad of operating systems and browsers requires consideration at the very outset of the planning process. All content must scale automatically and must still provide a good user experience.
Not surprisingly, the website has received numerous awards for design, user experience (UX) and user interface (UI). The awards are nice, but the real reward has been the growing popularity and reputation of the brand.